Connect with us

TECHNOLOGY

Google’s ad sales slow dramatically, eroding parent’s profit

Published

2 years ago

on

SAN FRANCISCO (AP) — Summertime revenue growth at Google’s corporate parent slipped to its slowest pace since the pandemic jarred the economy more than two years ago, with advertisers clamping down on spending and bracing for a potential recession.

Alphabet Inc., which owns an array of smaller technology companies in addition to Google, on Tuesday posted revenue of $69.1 billion for the July-September quarter, a 6% increase from the same time last year.

It marked the first time Alphabet’s year-over-year quarterly revenue has risen by less than 10% since the April-June period of 2020. At that time, the advertisers that generate most of its revenue pulled in their reins because of the economic uncertainty during the pandemic’s early months.

Google’s ad sales weakened even more dramatically than Alphabet’s overall revenue. Ad revenue totaled $54.5 billion, up just 2.5% from the same time last year. In another sign of more challenging times, YouTube’s quarterly ad sales decreased 2% from last year, the first time the video site’s revenue has regressed since Google began disclosing its results in 2019.

The revenue slowdown also created a drag on Alphabet’s profits. The Mountain View, California, company earned $13.9 billion, $1.06 per share, a 27% drop from the same time last year. Both revenue and earnings per share fell below projections of analysts surveyed by FactSet.

Alphabet’s shares declined nearly 7% in extended trading after the numbers came out. The stock price has plummeted by more than 30% this year, erasing about $600 billion in shareholder wealth.

“Online ad spending is clearly slowing more than we thought,” said David Heger, an analyst for Edward Jones. “It looks like it is going to be tough sledding for the next few quarters.”

Alphabet CEO Sundar Pichai described the conditions as “uncertain” and told analysts during a conference call, “it is a moment where you take the time to optimize the company to make sure we are set up for the next decade of growth ahead.”

Google’s moneymaking machine, propelled by its dominant search engine, roared back as pandemic restrictions loosened last year and government stimulus juiced the economy, helping power Alphabet to a 41% increase in its revenue last year that lifted its stock price to new peaks.

But the economy has been sputtering in recent months as central bankers steadily lift interest rates to combat the highest inflation rates in more than 40 years, a strategy that is threatening to plunge the economy into a recession. As it is, many households have already tightened their budgets and cut back on some discretionary items — a trend that has prompted advertisers to spend less marketing their products and services.

“This disappointing quarter for Google signifies hard times ahead,” warned Insider Intelligence analyst Evelyn Mitchell.

Alphabet has vowed to scale back its hiring, but didn’t show much restraint during the summer months. After adding 17,500 employees to its payroll during the first half of the year, the company’s workforce increased by another 11,765 people in the past quarter. Alphabet ended September with nearly 187,000 employees.

Ruth Porat, Alphabet’s chief financial officer, predicted during the conference call that the company will hire fewer than 6,380 workers during the final three months of this year, a more measured approach that Pichai said would continue into next year.

The cautious remarks came after Pichai told Alphabet employees last month to be “a bit more responsible through one of the toughest macroeconomic conditions” of the past decade and urged them not to “equate fun with money.”

Although the economy is squeezing its finances, Google is faring far better than other internet companies whose fortunes are tied to digital advertising. Facebook suffered its first year-over-year quarterly decline in revenue earlier this year. Another social networking company, Snap, has been so hard hit that its stock price has plunged by more than 80% so far this year.

Facebook, Snap and a variety of other internet services rely on being able to track users’ whereabouts and online activities to target ads. Apple began blocking that tracking on iPhones 18 months ago unless users consented to the surveillance. Google’s search engine is still able to gather personal information prized by advertisers through its search engine, minimizing the impact of Apple’s tougher privacy controls on its revenue.

Facebook’s corporate parent, Meta Platforms, is scheduled to report its results for the latest quarter Wednesday afternoon.

Post Views: 415
Related Topics:
Continue Reading

TECHNOLOGY

How much YouTube pays for 1 million views, according to creators

Published

2 years ago

on

May 6, 2023

By

  • YouTube creators earn money from Google-placed ads on their videos.
  • A number of factors determine how much money they make, including video views.
  • Creators said how much YouTube pays for 1 million views ranged from $3,400 to $30,000.

While many factors — content niche and country, among them — determine how much money a YouTuber earns on any particular video, the number of views it gets is perhaps the most significant.

When a YouTube video hits 1 million views, there’s almost a guaranteed big payday for its creator. In some cases, creators can make five-figures from a single video if it accrues that many views.

Three creators explained how much money YouTube had paid them. YouTube pays $3,400 to $30,000 for 1 million views, these creators said.

When tech creator Shelby Church spoke with Insider, she had earned $30,000 from a video about Amazon FBA (Fulfillment By Amazon). At the time, the video had accrued 1.8 million views.

Her RPM rate — or earnings per 1,000 views — are relatively high, she said, because of her content niche. Business, personal finance, and technology channels tend to earn more per view.

“YouTubers don’t always make a ton of money, and it really depends on what kind of videos you’re making,” she said.

Influencers can earn 55% of a video’s ad revenue if they are part of YouTube’s Partner Program, or YPP. To qualify for the program, they must have 1,000 subscribers and 4,000 hours of watch time on their long-form videos.

They can also make money from shorts, YouTube’s short-form video offering. In order to qualify, creators need to reach 10 million views in 90 days and have 1,000 subscribers. YouTube pools ad revenue from shorts and pays an undisclosed amount to record labels for music licensing. Creators receive 45% of the remaining money based on their percentage of the total shorts views on the platform.

You can share this story on social media:

PLEASANT MUSIC FOR YOUR CAFE, BAR, RESTAURANT, SWEET SHOP, HOME

SUITABLE MUSIC FOR YOGA LOVERS

Post Views: 8,718
Continue Reading

TECHNOLOGY

Tesla employees shared sensitive images recorded by cars – Reuters

Published

2 years ago

on

April 8, 2023

By

Some pictures were turned into memes and distributed through internal chats, former workers told the agency

Tesla workers shared “highly invasive” images and videos recorded by customers’ electric cars, making fun of them on internal chat groups, several former employees of Elon Musk’s company have told Reuters.

The electric-car manufacturer obtains consent from its clients to collect data from vehicles in order to improve its self-driving technology. However, the company assures owners that the whole system is “designed from the ground up to protect your privacy,” the agency pointed out in its report on Thursday.

According to nine former workers who talked to the agency, groups of employees shared private footage of customers in Tesla’s internal one-on-one chats between 2019 and 2022.

One of the clips in question captured a man approaching his electric car while he was completely naked, one of the sources said.

Tesla recalls over 360,000 cars over self-driving threat

Others featured crashes and road-rage incidents. One particular video of a Tesla hitting a child on a bike in a residential area spread around the company’s office in San Mateo, California “like wildfire,” an ex-employee claimed.

“I’m bothered by it because the people who buy the car, I don’t think they know that their privacy is, like, not respected… We could see them doing laundry and really intimate things. We could see their kids,” another former worker told the agency.

Seven former employees also told Reuters that the software they used at work allowed them to see the location where the photo or video was made, despite Tesla assuring its customers that “camera recordings remain anonymous and are not linked to you or your vehicle.”

The agency noted that it could not obtain any of the pictures or clips described by its sources, who said they were all deleted. Some former employees also told the journalists that they had only seen private data being shared for legitimate purposes, such as seeking assistance for colleagues. Tesla did not respond when approached for comment on the issue by Reuters.

You can share this story on social media!

PLEASANT MUSIC FOR YOUR CAFE, BAR, RESTAURANT, SWEET SHOP, HOME

SUITABLE MUSIC FOR YOGA LOVERS

Post Views: 1,063
Continue Reading

TECHNOLOGY

Nordic nation’s military bans use of TikTok – media

Published

2 years ago

on

March 27, 2023

By

Sweden’s Defense Ministry has reportedly barred employees from using the Chinese-owned app on their work phones

Sweden’s military has reportedly cracked down on TikTok, decreeing that staff members are no longer allowed to use the Chinese-owned video-sharing application on their devices at work because of security concerns.

The Swedish Defense Ministry on Monday issued its decision, which was viewed by Agence-France Presse, banning the use of TikTok. Security concerns were raised based on “the reporting that has emerged through open sources regarding how the app handles user information and the actions of the owner company, ByteDance,” the ministry said.

The move follows similar restrictions imposed by other EU countries in recent weeks. For example, France banned government employees from downloading “recreational applications,” including TikTok, on their work phones. Norway barred use of the app on devices that can access its parliament’s computer network, while the UK and Belgium banned it on all government phones. Denmark’s Defense Ministry and Latvia’s Foreign Ministry imposed their TikTok bans earlier this month.

China responds to TikTok allegations

“Using mobile phones and tablets can in itself be a security risk, so therefore we don’t want TikTok on our work equipment,” Swedish Defense Ministry press secretary Guna Graufeldt told AFP.

The US, Canada and New Zealand previously banned their federal employees from using TikTok on government-issued devices, citing fears of ByteDance’s ties to the Chinese Communist Party (CCP). Members of Congress may try to ban the app from the US market altogether after testimony at a congressional hearing last week by TikTok CEO Shou Zi Chew failed to ease their security concerns. “They’ve actually united Republicans and Democrats out of the concern of allowing the CCP to control the most dominant media platform in America,” US Representative Mike Gallagher said on Sunday in an ABC News interview.

Chinese officials have denied claims that TikTok is used to collect the personal data of its American users. “The Chinese government has never asked and will never ask any company or individual to collect or provide data, information or intelligence located abroad against local laws,” Chinese Foreign Ministry spokeswoman Mao Ning told reporters last week. She added that Washington has attacked TikTok without providing any evidence that it threatens US security.

PLEASANT MUSIC FOR YOUR CAFE, BAR, RESTAURANT, SWEET SHOP, HOME

SUITABLE MUSIC FOR YOGA LOVERS

Post Views: 1,100
Continue Reading

Trending